David Lloyd Leisure has officially opened its newest facility in Shawford, Berkshire, following a £15 million investment. The state-of-the-art club, which began welcoming members this week, is expected to create approximately 100 new full-time and part-time jobs in the local area.
The expansive 100,000-square-foot complex offers a wide range of health, wellness, and family-oriented amenities. This opening marks another significant expansion for the premium leisure brand, aiming to meet growing consumer demand for comprehensive wellness destinations.
Key Takeaways
- A new David Lloyd Club has opened in Shawford, Berkshire, representing a £15 million investment.
- The facility is projected to create around 100 new jobs for the local community.
- Spanning 100,000 square feet, the club includes extensive fitness areas, swimming pools, racquet courts, and a luxury spa.
- The development focuses on family-friendly activities, with dedicated zones for children and teenagers.
A Major Investment in Community Wellness
The Shawford club represents one of David Lloyd's most significant recent investments. The £15 million project was designed to provide a premium, all-encompassing leisure experience. Construction on the site took approximately 18 months to complete, transforming a previously undeveloped plot into a modern wellness hub.
According to company officials, the location was chosen based on demographic analysis showing strong demand for high-quality health and fitness services in the Berkshire region. The new facility aims to serve residents of Shawford and surrounding communities.
State-of-the-Art Fitness and Training Facilities
The centerpiece of the new club is its extensive fitness area. The main gym floor is equipped with the latest technology from leading fitness brands, including a large free weights section, cardio machines with interactive displays, and dedicated functional training zones.
In addition to the main gym, the club features several specialized studios. These include a high-energy Blaze studio for boutique-style HIIT classes, a tranquil Mind & Body studio for yoga and Pilates, and a dedicated cycling studio for group spinning sessions. The club plans to offer over 150 classes per week, catering to all fitness levels.
Facility by the Numbers
- Total Investment: £15 million
- Total Area: 100,000 sq ft
- New Jobs: Approx. 100
- Indoor Pool: 25 metres
- Outdoor Pool: 20 metres
- Tennis Courts: 5 indoor, 3 outdoor
- Weekly Classes: 150+
Focus on Racquet Sports and Aquatics
True to the David Lloyd brand's heritage, racquet sports are a primary feature of the Shawford club. The facility boasts a total of eight tennis courts, including five indoor courts with advanced acrylic surfaces and three outdoor courts designed for all-weather play. There are also three squash courts and two Padel courts, reflecting the growing popularity of the sport.
The aquatics program is another key highlight. Members have access to both a 25-metre indoor swimming pool and a 20-metre heated outdoor pool. The indoor pool is designed for lane swimming and aqua-aerobics classes, while the outdoor pool area features a sun terrace and lounge seating, intended to be a social space during warmer months.
"Our goal was to create more than just a gym; we wanted to build a community destination where families can spend quality time together while focusing on their health and wellbeing," said a David Lloyd spokesperson during the opening event.
Comprehensive Spa and Wellness Offerings
A significant portion of the club is dedicated to relaxation and recovery. The luxury Spa Retreat is an adults-only area designed to provide a tranquil escape. It includes a range of hydrotherapy experiences, such as a sauna, steam room, ice fountain, and a hydro pool.
The spa also features heated relaxation beds and an outdoor spa garden. The emphasis on comprehensive wellness is a core part of the club's strategy to attract members looking for a holistic approach to health, combining intense physical activity with dedicated recovery and relaxation spaces.
The Rise of All-in-One Leisure Clubs
The model of large-scale, multi-facility leisure clubs has gained traction in recent years. Consumers are increasingly seeking destinations that cater to the entire family and combine fitness, relaxation, and social activities in one location. This trend moves away from single-purpose gyms towards comprehensive wellness centers that function as community hubs.
Family-Friendly Design and Amenities
David Lloyd has placed a strong emphasis on making the Shawford club a destination for all ages. The facility includes a dedicated DL Kids area, offering a range of supervised activities, classes, and play areas for children. There is also a specific zone for teenagers, providing a safe and engaging space for older children.
The club's design also incorporates a large Clubroom, which serves as a central social space. This area includes a restaurant and café offering healthy meals, a business hub with workstations for remote working, and a soft-play frame for younger children. This integrated approach ensures that the club can serve multiple needs for its members throughout the day.
Economic Impact and Community Reception
The creation of approximately 100 jobs is a significant economic benefit for Shawford. Roles range from fitness instructors and spa therapists to administrative and hospitality staff. Local officials have welcomed the investment, citing both the employment opportunities and the addition of a high-quality recreational facility to the area.
The club began its pre-opening membership sales several months ago and reported strong initial interest. The opening is expected to provide a new social and recreational focus for the community, catering to a growing population that values health and active lifestyles.