David Lloyd Leisure has officially opened its newest facility in Edgbaston, Birmingham, following a £20 million investment. The state-of-the-art club is expected to create approximately 100 new full-time and part-time jobs, providing a significant boost to the local economy and expanding wellness and recreational options for the community.
The new multi-purpose site features a wide range of health, fitness, and relaxation facilities, including advanced gym equipment, multiple swimming pools, a luxury spa, and extensive racquet sports courts. The opening marks a key part of the company's ongoing expansion strategy across the UK.
Key Takeaways
- David Lloyd Leisure has launched a new £20 million club in Edgbaston, Birmingham.
- The development has created around 100 new local employment opportunities.
- The facility includes a high-tech gym, indoor and outdoor pools, a comprehensive spa, and multiple tennis and Padel courts.
- The club is designed to cater to individuals and families, with dedicated children's activity areas and a large social clubroom.
A Major Investment in Regional Wellness
The launch of the Edgbaston club represents one of David Lloyd's most significant investments in the West Midlands region. The £20 million project underscores the company's confidence in the area's demand for premium health and leisure services. Construction, which began over 18 months ago, involved local contractors and suppliers, contributing further to the regional economy.
Company officials stated that the location was carefully selected to serve the communities of Edgbaston, Harborne, and surrounding areas. The new facility aims to become a central hub for health, fitness, and social activities, promoting a holistic approach to well-being.
"Our goal with the Edgbaston club is to provide a comprehensive wellness destination for the entire family," said a David Lloyd spokesperson. "This is more than just a gym; it's a community space where people can improve their physical and mental health, socialize, and relax."
Inside the New Facility
Spanning over 12,000 square meters, the Edgbaston club offers a diverse array of amenities designed to meet modern fitness and lifestyle needs. The facility is structured to provide distinct zones for different activities, ensuring a premium experience for all members.
What is David Lloyd Leisure?
Founded in 1982, David Lloyd Leisure is one of Europe's leading health, sport, and leisure groups. The company operates over 130 clubs across the UK and mainland Europe, offering a wide range of facilities that typically include gyms, swimming pools, tennis courts, and spas. The brand is known for its family-oriented approach and premium club environment.
Advanced Fitness and Training Areas
The centerpiece of the club is its expansive gym floor, which is equipped with the latest fitness technology. Members have access to a wide selection of cardio machines, resistance training equipment, and a large free-weights area. The gym also features specialized zones, including a functional training space and high-intensity interval training (HIIT) equipment.
In addition to the main gym, there are three dedicated group exercise studios:
- Mind & Body Studio: A calm space for classes such as yoga, Pilates, and meditation.
- High Impact Studio: Designed for energetic classes like circuit training and aerobics.
- Cycle Hub: A state-of-the-art indoor cycling studio with immersive lighting and sound systems.
The club offers a schedule of over 130 classes per week, catering to all fitness levels and interests.
Comprehensive Racquet Sports and Aquatics
True to its heritage, the Edgbaston club places a strong emphasis on racquet sports. The facility includes five indoor and three outdoor tennis courts, all finished to tournament standards. This allows for year-round play and coaching programs for both adults and children.
The Rise of Padel Tennis
The club also features two dedicated Padel tennis courts. Padel, a sport that combines elements of tennis and squash, has seen a surge in popularity across the UK. Its inclusion reflects David Lloyd's commitment to offering modern and in-demand sporting activities.
The aquatics area is another major highlight. It boasts a 25-meter indoor swimming pool for lane swimming and lessons, alongside a shallower, warmer family pool. For relaxation, members can use the indoor hydrotherapy pool. During warmer months, a 20-meter outdoor pool provides a resort-like experience, complete with a sun terrace and lounge area.
Focus on Relaxation and Family
A significant portion of the investment was allocated to developing the club's spa and wellness amenities. The luxurious spa area is designed as a tranquil retreat for adult members. It includes a sauna, a eucalyptus-scented steam room, an ice cave, and heated relaxation beds.
The club is also structured to be highly family-friendly. The DL Kids program offers a wide range of activities for children aged 3 months to 16 years. These include sports coaching, arts and crafts, and supervised play sessions, allowing parents to use the club's facilities with peace of mind. A dedicated soft-play area and outdoor playground are also available.
The Clubroom: A Social Hub
At the heart of the facility is the Clubroom, a spacious café, bar, and restaurant area. It serves as a social hub for members to relax, dine, or work remotely. The space includes an adults-only business area with workstations and free Wi-Fi, catering to the growing trend of flexible working.
The menu offers a range of healthy meals, snacks, and drinks, supporting the club's overall focus on wellness. The Clubroom also features an outdoor patio for al fresco dining.
Economic and Community Impact
The creation of approximately 100 new jobs is a major benefit for the local community. Roles range from fitness instructors and spa therapists to administrative staff and hospitality workers. The club has actively recruited from the local area, providing valuable employment opportunities.
Local officials have welcomed the new development, citing its positive impact on community health and the local economy. The facility is expected to attract members from across Birmingham, further establishing Edgbaston as a desirable residential and leisure destination.
"We are thrilled to open our doors in Edgbaston and welcome the community to this fantastic new club," said the newly appointed General Manager. "Our team is dedicated to providing an exceptional experience for every member, whether they are here to work out, relax in the spa, or spend quality time with their family."
The club's opening is seen as a sign of continued investment and growth in the UK's leisure sector, which has shown strong recovery and adaptation in recent years. The focus on comprehensive, family-oriented wellness centers reflects a broader trend in consumer demand for integrated health and lifestyle services.