David Lloyd Clubs has officially opened its newest facility in Birmingham, representing a £15 million investment into the region. The state-of-the-art club is expected to create approximately 100 new jobs and provide a wide range of health, wellness, and leisure amenities to the local community.
The new multi-purpose complex, located in the Edgbaston area, features advanced fitness equipment, multiple swimming pools, and extensive family-oriented facilities. The opening marks a significant expansion for the company and a major addition to Birmingham's leisure landscape.
Key Takeaways
- A new David Lloyd Club has opened in Edgbaston, Birmingham, following a £15 million investment.
- The facility has created around 100 new full-time and part-time jobs in the local area.
- Key features include indoor and outdoor swimming pools, a high-tech gym, tennis courts, and a luxury spa.
- The club is designed to cater to individuals and families, with dedicated children's activity areas.
A Major Investment in Community Wellness
The development of the new Birmingham club is one of David Lloyd's most significant projects in recent years. The £15 million investment covers the construction of the building, the installation of premium equipment, and the landscaping of the surrounding grounds. Company officials stated the project underscores their commitment to promoting health and well-being in major urban centers.
According to a company spokesperson, the facility aims to be more than just a gym. It is designed as a comprehensive wellness destination where members can exercise, relax, and socialize. The project's completion is a notable boost to the local economy, providing employment across various roles, including fitness instruction, hospitality, and facility management.
Economic Impact and Job Creation
The creation of 100 new jobs is a welcome development for the Birmingham area. These positions range from highly skilled roles, such as personal trainers and spa therapists, to essential operational staff. The hiring process focused on recruiting from the local community to ensure the club's integration into the neighborhood.
"Our goal has always been to build more than just a fitness center; we want to create a community hub," said a representative for David Lloyd Clubs during the launch event. "This £15 million investment in Birmingham reflects our confidence in the city and our dedication to providing best-in-class facilities that support a healthy and active lifestyle."
Project by the Numbers
- Total Investment: £15 million
- Jobs Created: ~100
- Facility Size: 12,000 square meters
- Tennis Courts: 8 (4 indoor, 4 outdoor)
- Swimming Pools: 3 (25m indoor, 20m outdoor, kids' splash pool)
Inside the New State-of-the-Art Facility
The new club offers an extensive array of amenities designed to meet diverse fitness and relaxation needs. The centerpiece is a large, modern gym floor equipped with the latest technology from leading fitness brands. This includes a wide selection of cardio machines, resistance training equipment, and a dedicated free weights area.
In addition to the main gym, the facility houses several specialized fitness zones. These include a high-intensity interval training (HIIT) studio, a cycling studio, and a mind-and-body studio for yoga, Pilates, and meditation classes. This multi-studio approach allows the club to run a packed schedule of over 130 classes per week.
Swimming and Racquet Sports
Aquatics are a major focus of the new club. Members have access to a 25-meter indoor lap pool and a 20-meter heated outdoor pool, which is open year-round. A separate indoor splash pool for children ensures a safe and fun environment for younger family members.
For racquet sports enthusiasts, the facility boasts eight championship-standard tennis courts, evenly split between indoor and outdoor surfaces to allow for all-weather play. Three squash courts and several badminton courts are also available, supported by a coaching program for all ages and skill levels.
The David Lloyd Clubs Brand
Founded in 1982, David Lloyd Clubs operates over 130 clubs across the UK and Europe. The brand is known for its premium, family-friendly health and leisure facilities that combine fitness, relaxation, and social activities. The company has steadily expanded its footprint, often choosing suburban locations or major city hubs for its new developments.
Focus on Family and Relaxation
A key element of the David Lloyd model is its appeal to families. The Birmingham club includes a dedicated DL Kids area, offering a range of supervised activities, classes, and holiday clubs for children. This allows parents to use the gym or spa facilities while their children are engaged in a safe and stimulating environment.
The club also features a large 'Clubroom' lounge, which serves as a social space for members. With an integrated café and restaurant, it provides a place to work, socialize, or relax after a workout. The menu focuses on healthy and nutritious food options.
The Luxury Spa Retreat
For those seeking relaxation and recovery, the club's luxury spa is a significant draw. The spa facilities, known as the 'Spa Retreat,' are designed to provide a tranquil escape. Key features include:
- A hydrotherapy pool
- Multiple saunas and steam rooms
- An ice fountain and feature showers
- Heated relaxation beds
- An outdoor spa garden
The spa is complemented by a range of treatment rooms where members can book massages, facials, and other wellness therapies. This emphasis on holistic well-being—combining intense exercise with dedicated recovery and relaxation—is central to the club's philosophy.
Community Response and Membership
The opening has been met with positive interest from the local community. Pre-launch membership sales were reportedly strong, indicating a high demand for premium leisure facilities in the area. Local officials have welcomed the investment and the new jobs it brings to Birmingham.
The club offers a tiered membership structure, with options for individuals, couples, and families. While positioned as a premium offering, the company states its pricing reflects the breadth and quality of the facilities available. The new David Lloyd Club in Edgbaston is now fully operational and open to members seven days a week.